LATEST UPDATES

Announcements

South African Growers Join Forces to Boost Grapefruit Demand in Europe

1 Jul 2025

A coalition of South African citrus growers are joining forces this summer to promote a grapefruit variety in European markets. A dedicated committee of Star Ruby growers plan to reinvent the fruit’s image and drive new growth in the category.

South African Grapefruit Growers Expand European Push Following Breakthrough Campaign Year

6 May 2026

SummerStar Ruby builds on 2025 momentum with new markets, retail partnerships and an elevated digital campaign

NEWS

Media Coverage

Eurofruit

How Gen Z is reshaping the grapefruit category

As Gen Z consumers prioritise sustainability alongside health and wellness, the grapefruit category is repositioning itself for a new era

Media Update

24 Jun 2026

Millennials Reinvented Avocados — Gen Z Could Redefine Fresh Produce Marketing Altogether

As the world has marked Sustainable Gastronomy Day on Thursday, 18 June, conversations about food are extending beyond taste and nutrition. Consumers are paying closer attention to where their food comes from and the impact it has on people and the planet, says Barry Landman.

Bizcommunity

18 Jun 2026

Avocado playbook shows fresh produce must align with Gen Z values

As Sustainable Gastronomy Day is marked on 18 June, attention is increasingly turning to the factors shaping food choices beyond taste and nutrition. For fresh produce marketers, one of the most significant shifts is the growing influence of Generation Z.

Fresh Plaza

17 Jun 2026

What the avocado trend can teach grapefruit growers

As the world marks Sustainable Gastronomy Day on 18 June, conversations about food are extending beyond taste and nutrition. Consumers are paying closer attention to where their food comes from and the impact it has on people and the planet.

Fruchtportal

18 Jun 2026

Tag der nachhaltigen Gastronomie: Wie definiert die Generation Z den Markt für Frischwaren neu?

Millennials haben Avocados neu erfunden. Die Generation Z könnte den Markt für Frischwaren komplett neu gestalten. „Während die Welt am 18. Juni den Tag der nachhaltigen Gastronomie begeht, bewegen sich die Gespräche über Lebensmittel heute über Geschmack und Nährwert hinaus“.

Daily Investor

29 May 2026

South Africa’s SummerStar Ruby Grapefruit taking Europe by storm

Following a successful marketing campaign in 2025, the South African SummerStar Ruby Grapefruit is set to take Europe by storm once again.

Food For Mzansi

22 May 2026

SA growers turn up the heat in Europe with grapefruit campaign

Mzanzi’s grapefruit industry is hitting a sweet spot in Europe. The voluntary SummerStar Ruby Grapefruit campaign is moving beyond Germany to target younger consumers in new EU markets

Fruchthandel Magazin

19 May 2026

Grapefruit-Exporte in Südafrika sollen um 16 Prozent steigen

Südafrikanische Grapefruit-Exporteure prognostizieren für dieses Jahr ein beträchtliches Wachstum ihrer Liefermengen auf geschätzte 15,7 Mio Kartons.

Eurofruit

18 May 2026

Grapefruit exports forecast to surge 16 per cent in South Africa

The country’s grapefruit sector is predicting substantial export growth this season, with shipments expected to reach 15.7mn cartons

Fruit Processing

12 May 2026

South African Grapefruit Growers expand European push following breakthrough campaign year

SummerStar Ruby Grapefruit growers have officially launched the 2026 European summer campaign, expanding into new European markets — France and the Netherlands — and scaling retail and digital activity …

Hort News

11 May 2026

South African grapefruit growers expand European push

SummerStar Ruby Grapefruit growers have officially launched the 2026 European summer campaign, expanding into new European markets.

Fruchthandel Magazin

7 May 2026

Südafrikanische Grapefruit-Erzeuger verstärken Expansion in Europa

Südafrikanische Erzeuger weiten ihre Kampagne auf ganz Europa aus, dringen in den französischen und niederländischen Markt vor und bauen ihre Aktivitäten in Deutschland aus.

AFG

7 May 2026

Zuid-Afrikaans grapefruitmerk breidt campagne na Duitsland uit naar Frankrijk en Nederland

De telers achter SummerStar Ruby Grapefruit zijn het Europese zomerseizoen 2026 gestart. Na het seizoen van 2025 breiden ze nu uit naar Frankrijk en Nederland.

FurtherAfrica

7 May 2026

South African grapefruit expands to France, Netherlands

South African grapefruit growers launch their 2026 European campaign. SummerStar Ruby Grapefruit now targets France and the Netherlands.

Landbou

7 May 2026

Pomelo-veldtog reik na die sterre in Europa

Die Suid-Afrikaanse pomelobedryf brei vanjaar sy SummerStar Ruby-veldtog in Europa verder uit nadat die nuwe handelsmerk verlede jaar.

Fresh Plaza

6 May 2026

South African grapefruit campaign expands into France and Netherlands

SummerStar Ruby Grapefruit growers have launched the 2026 European summer campaign, expanding into France and the Netherlands following the 2025 season.

Farmers Review Africa

6 May 2026

South African grapefruit growers target Europe after breakthrough season

SummerStar Ruby Grapefruit growers have officially launched the 2026 European summer campaign, expanding into new European markets.

Eurofruit

6 May 2026

South African grapefruit growers expand European push

South African growers are scaling their campaign across Europe, entering France and the Netherlands while expanding German operations

2025

Fruit Processing

28 Aug 2025

From orchard to table: What makes South Africa’s SummerStar Ruby Grapefruit a sustainable choice*

SummerStar Ruby is a new variety of grapefruit being sold across Europe this summer.

Fresh Plaza

20 Aug 2025

South Africa exports SummerStar Ruby grapefruit to Europe

SummerStar Ruby, a grapefruit variety from South Africa, is being marketed across Europe this summer.

Eurofruit

19 Aug 2025

SummerStar Ruby grapefruit champions sustainability across European markets

A coalition of South African citrus growers has united to promote their new SummerStar Ruby grapefruit variety across Europe.

Farmers Review Africa

19 Aug 2025

From Orchard to Table

SummerStar Ruby is a new variety of grapefruit being sold across Europe this summer. Sweet and tangy, it hails from sunny South Africa and is bringing fresh.

AG Information Network

14 Aug 2025

Rebranding Grapefruit’s Flavor Profile

Today’s ag commodities reflect years of progress in breeding for taste, quality, and presentation to meet consumer expectations.

AG Information Network

13 Aug 2025

Ag Marketing To Younger Generations

Effective ag marketing hinges on one thing: understanding your buyer. For Nicci Stewart, campaign manager of SummerStar Ruby grapefruit.

AG Information Network

12 Aug 2025

Industry Collaboration Leading to Collective Growth

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

Notícias Saúde

1 Aug 2025

Toranjas: nutritivas, saudáveis e com sabor a verão

Como é que as toranjas podem ajudar a sentir-se e a ter uma ótima aparência durante as férias? Paula Bester.

Farmer’s Weekly

31 Jul 2025

SA growers target Europe with new grapefruit campaign

South Africa’s grapefruit industry is shaking things up in Europe. Backed by the Citrus Growers’ Association of Southern Africa (CGA).

Frucht Portal

28 Jul 2025

Südafrikanische Erzeuger bündeln ihre Kräfte für Anregung der Grapefruit-Nachfrage in Europa

Eine Koalition südafrikanischer Zitruserzeuger bündelt in diesem Sommer ihre Kräfte, um eine Grapefruitsorte auf den europäischen Märkten zu fördern.

Primedia

26 Jul 2025

SA growers join forces to boost grapefruit demand in Europe

Stephen Grootes speaks to Nicci Stewart- SummerStar Ruby campaign manager about the launch of SummerStar Ruby Grapefruit.

Eurofruit

23 Jul 2025

South African grapefruit campaign breaks new ground

South African citrus producers have launched a new consumer campaign to raise awareness of SummerStar Ruby grapefruit.

Daily Investor

16 Jul 2025

One South African fruit taking Europe by storm

South Africa’s SummerStar Ruby grapefruit is making waves in Europe, due to a new campaign aimed at rebranding the fruit.

Lucentlands Podcast

10 Jul 2025

Summer Star Ruby: South African Grapefruit promotion

In a bold step to reinvigorate global grapefruit consumption, South Africa’s grapefruit growers, together with the Citrus Growers’ Association of Southern Africa (CGA)

Food for Mzansi

10 Jul 2025

Sweet comeback: SA growers unite to reinvent grapefruit in Europe

In a bold rebranding effort, South African Star Ruby grapefruit growers have joined forces to market their fruit under the new SummerStar Ruby label.

Mac Insights

4 Jul 2025

South African Growers Launch EU Grapefruit Campaign

A group of South African citrus growers has launched a joint marketing initiative aimed at promoting the Star Ruby grapefruit variety in European markets.

AFG

3 Jul 2025

Zuid-Afrikaanse telers bundelen krachten voor EU-promotie van Star Ruby grapefruit

Een groep Zuid-Afrikaanse citrustelers heeft zich verenigd in een gezamenlijk marketinginitiatief om de Star Ruby grapefruit beter op de Europese markt te positioneren.

Bizcommunity

3 Jul 2025

SA growers launch SummerStar Ruby grapefruit drive in Europe

The initiative, led by a dedicated committee within the Citrus Growers’ Association (CGA) of Southern Africa.

Hort News

2 Jul 2025

South African growers join forces to boost grapefruit demand in Europe

A dedicated committee of Star Ruby growers plan to reinvent the fruit’s image and drive new growth in the category.

palabradecampo.com

2 Jul 2025

Productores sudafricanos se unen para impulsar demanda de pomelo en Europa

Bajo la renovada marca SummerStar Ruby Grapefruit, el objetivo es dejar atrás la imagen de fruta amarga y poco atractiva.

Maroela Media

2 Jul 2025

SA produsente wil meer pomelo’s op Europese rakke sien

Suid-Afrikaanse sitrusboere het kragte saamgesnoer om aan die bekende Star Ruby-pomelo ŉ nuwe gedaante te gee, met ŉ nuwe naam.

The South African

1 Jul 2025

How SA growers are making grapefruit cool again, starting in Europe

A new campaign led by South African citrus growers aims to reposition grapefruit as a vibrant summer fruit.

Eurofruit

1 Jul 2025

South African citrus coalition launches SummerStar Ruby campaign to transform European grapefruit market

A coalition of South African citrus growers are joining forces this summer to promote the Star Ruby variety in European markets as they look to reinvent.

Actual Fruveg

1 Jul 2025

Productores sudafricanos se unen para impulsar la demanda de pomelo en Europa

Una coalición de productores sudafricanos de cítricos se ha unido este verano para promocionar una variedad de pomelo en los mercados europeos.

Lucentlands Media

6 Jun 2025

How to rebrand grapefruit: A South African success story

Can you really rebrand a fruit? Yes! And South Africa’s grapefruit growers are doing it together.

Portal Fruticola

2 Jun 2025

Productores sudafricanos se unen para impulsar demanda de pomelo en Europa

Una coalición de productores sudafricanos de cítricos ha lanzado una ambiciosa campaña para reposicionar el pomelo en el mercado europeo.

Fresh Plaza

1 Jun 2025

South African growers launch EU grapefruit campaign

A group of South African citrus growers has launched a joint marketing initiative aimed at promoting the Star Ruby grapefruit variety in European markets.

Fresh Plaza

28 May 2025

This summer, Star Ruby steps into the limelight

Inadvertently, a very auspicious year has been chosen to launch a promotional campaign around South Africa’s Star Ruby grapefruit crop.

Lucentlands Podcast

19 May 2025

We’re Making Grapefruit Sexy Again

In this episode, hosts Dewald Kirsten and Louise Brodie speak with Nicci Stewart, Specialist Marketing Strategist at Stardust.

Media Contact

We welcome the opportunity to speak with the media about our work.

For enquiries contact:

Laura Rapson
Stardust Global
laura.rapson@stardustglobal.co